This skate logo is inspired by brands like Toy Machine and Santa Cruz that use fun iconography and motifs for their logo that sticks in people’s minds as it’s very edgy and colorful. The Skark logo uses a front facing shark face with a skateboard balancing on the tip of its nose on a light blue background with orange and yellow flames. The shark has its mouth open with his sharp teeth on display to give him a scary and fierce look, the flames also add to this look as they make the shark almost look angry. The logo was created using basic shapes and flat pastel hues to keep it simple and memorable. The logo is mostly balanced with slight asymmetrical elements such as the flames and the skateboard on the shark’s nose isn’t perfectly centered to make it less perfect and give it some movement and rhythm. The background blue is also used for the skark typography which ties the composition together and gives it a sense of unity. The colors used are compliments of each other giving it visual appeal and high contrast. Sharks are fierce and powerful animals that symbolize strength, adaptability, survival, fearlessness, confidence, freedom, danger, agility and aggression which are all things that skateboarding entails. Skate brands usually also sell clothes, stickers, shoes, posters as well as skate tools, this was taken into consideration for the design to make sure it's something that would look good on apparel as well as stickers and accessories. The main target audience for skate brands is usually teenage boys or young adult males, however skating is a gender neutral sport as lots of girls also indulge in it, this was important to make sure the logo is unisex and no one feels left out.