Editorial Design

The project called for an editorial design layout consisting of one front cover page and two spreads. The layout is done in a blueprint style design which uses a blue and white color palette, it has a light grid in the background to mimic the blue graph paper usually used in property blueprints or drawing boards. Two different types of grid systems were used for the two spreads, the second spread doesn’t have a set grid but other grid positions were explored for a different look to each page unlike the first spread that is more symmetric and uses the same grid across the two pages. The typeface used is called Cabin Sketch bold and regular, the bold one was used for the bigger headings and titles while the regular version was used for the body and captions. This type was chosen as it resembles hand drawn geometric letters, almost like someone used a ruler to make the letters and then scribbled into it to make it bolder, it was the best fit for the design style gone for. The front cover is the most minimal of the spread as it is a praying mantis with the words insect on the top and right side of the page, there is slight overlap in the mantis and the heading but it adds a slight collage effect which builds visual appeal and interest. There is a little caption below the heading on the left side that says ‘a guide to insect identification’ . At the bottom left of the page is a little logo for the magazine as well, it is a simple dotted line illustration of three leaves with the words ‘ENTOMAG’ under it, standing for Entomology magazine which is the scientific name for the study of insects.